Category: Uncategorized

Perhaps the most vital step when you’re starting a business, maybe even more important than writing the business plan, is naming the business.

There are companies whose sole purpose is naming businesses. They charge up to $80,000 to perform that service. Volumes have been written.  In fact, if you Google “naming the business” you can see almost 72 million results; while “writing a business plan” has about 38 million.

Generally speaking, you can choose one of four ways to name your business. All have their pros and cons.

• Geographic – tells potential customers where you are and what you do, but is somewhat limiting – Northtowne Muffler Service
• Fanciful – easiest to protect, but difficult to position in the mind of the consumer – Xerox
• Descriptive – says something about what you do and how you do it – Speedy Printing
• Generic – doesn’t say much about the company, but can lend itself well to branding – Apple

The most important thing to remember about naming the business is it has to be protected through copyright or trademark. Including a search of existing companies in the early stages of incorporating your business is essential. If your business hits it big, it would be a shame if an obscure company in another state with a similar name sues you for infringement.

Naming a business is just one area of concern when you start a business. We make it our mission to help you in every possible way, from incorporation to trademark protection.  If you’re in the planning stages of incorporating your business, we’re here to help!

When you own a small business, performing regular maintenance on your website is an absolute necessity. I saw an article recently outlining seven steps for updating your website.

The article makes several good points about updating your site. For instance, if your site was designed a few years ago, the look and feel may be outdated. Cleaner layouts that use space effectively have taken the place of sites that shoehorn in pictures and content.

Another piece of good advice involves broken links, which are a telltale sign of neglect.  Make it a point to check the links on your site. (By the way, many experts agree that broken links adversely affect Google page rank.)

The one that hit home most for me concerned outdated information. I recently came across a site that had “New Arrivals – September 2010” on its home page. That doesn’t really entice me to go to its ecommerce page.

Also of utmost importance is the blog. The article discussed the liability having “a dusty, dated blog” will have on prospects. Quite simply, a majority of potential customers will go elsewhere if they see that your blog hasn’t had an entry in a few months. The article suggests once a week for a blog, which is about right for most businesses.

Promotion is just one area of concern when you own a small business. We make it our mission to help you in every possible way, from incorporation to trademark protection.  If your site needs an overhaul, or you need to build a website from scratch, we’re here to help!

Social media usage is on the rise, and it is important to understand the many different ways you can use it. Sure, you can use it for promotion, but it is really secondary to how businesses should be using social media.

I recently read about increasing customer retention using social media in a VentureBeat.com article. It lists 10 ways to help you keep current customers, but I thought it really boils down to three.

Service
Any complaints customers may have should be handled quickly and transparently. If there is a problem, address it. If an apology is necessary, do it and move on. Offer an unsatisfied customer a way to resolve the issue. It is important not to delete any negative comments. Show you are addressing issues. If it is on a public review site, it is important to show that you are responding, and not in a negative way.

Research
By tracking social media, you have your finger on the pulse of what people are saying about your company and your product. Your customers can sometimes help you identify issues you may not have anticipated.

Engagement
Remember the old adage: “The best form of advertising is word of mouth”? Social media is the new word of mouth, with one distinct advantage: Savvy businesses can use it to steer the conversation about their product or service. While it’s not free, it’s cheap and, most importantly, readily available to consumers. Studies have shown that people trust testimonials from other customers more than they trust advertising.

Protecting your image is just one area of concern when you own a small business. We make it our mission to make business ownership as easy as possible.  From incorporation to building a website, if you need information on our small business services, we’re here to help!

Nearly every website has a “Contact Us” page. They’re ubiquitous, and they’re often a throw-away.

Name, address and phone number go without saying. A fax number can also be included, but is optional. Here are other things that should be included on the Contact Page:

Pictures
You should include a picture of the building, if for no other reason so people will recognize what they’re looking for after seeing your website. If you don’t want to put a picture of your building, at least put a picture of your sign.

Map/Directions
So many companies forget this, but including directions is vital. You can use the map provided by Google, Yahoo or Bing. The interactive map works best. Also, if your place of business is difficult to find or tricky in any way, include some directions written out to help customers get there.

Email address
Not everyone is willing to rush right out or even pick up the phone to call for more information. But they’re right there looking at your website, and they’re thinking about your product.  Tell them who their customer service agent is. Putting a name to your customer service agent is advisable and ensures clarity about who customers should talk to and that inquiries go to one specific person. If several people will share the responsibilities of handling customer service inquires, something like “customer.service@yourcompanyname.com” is acceptable. Just make sure those emails are answered in a timely manner.

Social media links
This is an opportunity for your customers and potential customers to discover how to communicate with you. In the era of social media, it is absolutely essential to let them know where they can get additional information about your product and company. In addition to LinkedIn, Twitter and Facebook, make sure to include your blog, if you have one.

Optional: Contact Form
Depending upon your business and industry, it might be advisable to include a contact form with a call to action. This allows you to collect email addresses for future campaigns and special offers.

There are many issues you should look into before starting any business. We make it our mission to make it as easy as possible.  If you need information on launching your website, we’re here to help!

 

Company Name: Mark E. Wilson Accounting & Payroll Services, PC
Location: Rockwall, TX
Years in Business: Start-Up
Number of employees: 1

Business Profile

Direct Incorporation recently partnered with Mark Wilson, an accountant in North Texas to help incorporate a new business. Well, actually, he’s more than an accountant. In the services he provides for his clients, Mark is equal parts consultant, accountant and operations manager.

More than anything, Mark focuses on building relationships with his clients. “I’m not a typical bean counter,” Mark is fond of saying. “I’m hands on. I learn the business inside and out before making any recommendations.”

Although he works with businesses in many industries, Mark’s background makes his advice particularly valuable to medical practices. He previously held a position as operations manager for one of the largest medical practices in Texas.

Because every medical practice is different, the advice Mark gives each client is unique based upon the goals of the practice. Through analysis and experience, Mark is able to counsel physicians about making their practices more efficient and profitable.

Mark is a Quickbooks Pro Advisor and provides accounting and payroll service in Dallas, north Texas and southern Oklahoma, but chose Rockwall as home for his business. The city more than doubled in size between 2000 and 2010 according to the U.S. Census Bureau. Because of its proximity, many consider it a Dallas suburb, but residents don’t think of their town that way. Attitude, much more than Lake Ray Hubbard, separates Rockwall from Dallas. Growth, quality of life and available services convinced Mark to open his business as an accountant in Rockwall.

How Direct Incorporation Helped

Mark chose the Venture Package because in addition to incorporation, he also needed domain registration, logo and website. “Working with Direct Incorporation was extraordinarily easy. They were very patient. Ed Stahlin really bent over backwards to help.” Mark said.

Mark added, “I would definitely recommend Direct Incorporation to any small business I’m working with. It is a one-stop shop to be able to do everything a small business needs.”

There are many issues you should look into before starting any business. We make it our mission to make it as easy as possible.  If you need information on incorporating your business, visit our website.

 

Our state incorporation series today focuses on The Old Dominion: Virginia. In the past few years, Virginia has established itself as one of the top states in the U.S. in which to do business.

Our website includes summary of our services, and what you’ll need to know to incorporate a business in Virginia.

 

Benefits of incorporating in Virginia

Virginia is one of the top states for business in several key areas, according to a study by Business Facilities.

• #1 in Economic Growth Potential
• #3 in Business Climate
• #9 in Employment Leaders.

According to the Small Business Administration, small business in Virginia accounts for 98% of the state’s employers and 48% of its private-sector employment. The number of minority-owned businesses has increased 51% since 2002.

Time and cost to incorporate in Virginia

The ease and speed with which a business is incorporated in Virginia can vary based on the company name and category of business activity. When incorporating an ordinary corporation or LLC, the average processing time is 4-6 weeks. For an additional fee of $100, the state will expedite the process in a week. The state’s fee to incorporate an ordinary corporation is $79; an LLC is $104.

Direct Incorporation’s Virginia incorporation services

We offer three packages to assist you with incorporating in Virginia, with prices ranging from $149 to $773. For more information on our Virginia incorporation services, click on a link below.

• Standard Package
• Premier Package
• Venture Package

Do you have questions about incorporating your business in Virginia? Please leave a comment below and I will try to answer them. Thanks!

 

Recently, I came across an entry by Brad Feld on Huffington Post that changed my perspective on social media. The line “Focus on becoming a thought leader in your space.” was the real takeaway for me.

In the old days (the 1990s), you’d have to be famous to be a thought leader. With some social media acumen, it’s fairly easy to get yourself found, read and positioned in your niche, which is a great opportunity for a new business owner.

The advent of blogs several years ago gave everyone the chance to become an author, and the evolution of social media gives every business owner a chance to promote their business. You can take it to the next level, though, by focusing your effort not on promoting the business, but becoming involved and driving conversation.

Focusing on why you do things is more important than how you do things. Social media is a great way to monitor conversations about your business and your industry. If you’re out there, responding to people, interacting on a consistent basis, you will attain that status as a thought leader.

A lot goes into starting a small business. We make it our mission to make it as easy as possible.  If you need information on incorporating your business, developing a website or creating a logo, visit our website.

Becoming a franchise owner can be profitable, if you have the right mindset. Buying into an established business plan with a recognizable name has both advantages and disadvantages.

I found an interesting article about franchises in Entrepreneur that advises asking 10 questions before entering into a franchise agreement.

In particular, the one thing that stood out was the part about the total cost of the franchise, which wisely pointed out costs of incorporation and legal fees. Each company is different, and you need to understand you will spend money franchisers will not discuss with you in any great detail.

At the risk of buying the lead, the most important thing you can do is incorporate a franchise properly. It is vital to protect yourself and your assets. Different states have different regulations, and your home state may require something vastly different that the state in which the parent company is located. Although those companies are established, and they feel comfortable in thinking their franchisees will succeed, history is no indicator of future success. Protect yourself.

If possible, speak with other franchise owners prior to committing to a franchise contract. Have your lawyer review the franchise agreement. Know your rights entering into the agreement.

Of course there are other issues you should look into before starting any business. We make it our mission to make it as easy as possible.  If you need information on incorporating your business, visit our website.

We’re visiting The Keystone State in our state incorporation series today. Our website includes a summary of our services, and what you’ll need to know to incorporate a business in Pennsylvania.

 

Did you know?
Quick facts about Pennsylvania:

* Pennsylvania is the world’s 15^th biggest economy, ranking ahead of Australia and Switzerland.

* Six of 10 of major U.S. markets are within 500 miles of the state capital, Harrisburg.

* It ranks #3 in the country in number of colleges and universities, and is home to four of the top 50 universities in the U.S.

Benefits of incorporating in Pennsylvania

Pennsylvania is a state that prides itself on business innovation and environmental issues, ranks #8 in installed solar capacity, and #6 in biotechnology strength, according to a report by Business Facilities.

According to the Small Business Administration, small businesses in Pennsylvania account for 98% of the state’s employers and 49% of its private-sector employment.

Time and cost to incorporate in Pennsylvania

The ease and speed with which a business is incorporated in Pennsylvania can vary based on the company name and category of business activity. When incorporating an ordinary corporation or LLC, the average processing time is three to four weeks. The state fee to incorporate either an ordinary Pennsylvania corporation or LLC is $125.

Direct Incorporation’s Pennsylvania incorporation services

We offer three packages to assist you with incorporating in Pennsylvania, with prices ranging from $149 to $773. For more information on our Pennsylvania incorporation services, click on a link below.

• Standard Package
• Premier Package
• Venture Package

Do you have questions about incorporating your business in Pennsylvania? Please leave a comment below and I will try to answer them. Thanks! – Becky