Recently, I came across an entry by Brad Feld on Huffington Post that changed my perspective on social media. The line “Focus on becoming a thought leader in your space.” was the real takeaway for me.
In the old days (the 1990s), you’d have to be famous to be a thought leader. With some social media acumen, it’s fairly easy to get yourself found, read and positioned in your niche, which is a great opportunity for a new business owner.
The advent of blogs several years ago gave everyone the chance to become an author, and the evolution of social media gives every business owner a chance to promote their business. You can take it to the next level, though, by focusing your effort not on promoting the business, but becoming involved and driving conversation.
Focusing on why you do things is more important than how you do things. Social media is a great way to monitor conversations about your business and your industry. If you’re out there, responding to people, interacting on a consistent basis, you will attain that status as a thought leader.
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