Author Archives: becky

The importance of building your brand in small business

If you’ve made the decision to start a small business, or even if you’ve been in business for a couple of years, making a conscious decision about your brand is essential to your long-term success. Branding is more than the … Continue reading

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Dissolving your business partnership

In the beginning phases of any business, there are many things to consider that take up much of your time. Marketing, production, finances, personnel… these are all-consuming in the start-up phases of business. Entrepreneurs are usually aware of the toll … Continue reading

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What’s in a name? The art and science of naming a business

Perhaps the most vital step when you’re starting a business, maybe even more important than writing the business plan, is naming the business. There are companies whose sole purpose is naming businesses. They charge up to $80,000 to perform that … Continue reading

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Updating your website

When you own a small business, performing regular maintenance on your website is an absolute necessity. I saw an article recently outlining seven steps for updating your website. The article makes several good points about updating your site. For instance, … Continue reading

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Using social media in business

Social media usage is on the rise, and it is important to understand the many different ways you can use it. Sure, you can use it for promotion, but it is really secondary to how businesses should be using social … Continue reading

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2012 resolution for small business owners: Find venture capital

Over the Holidays I found myself reading those ubiquitous “Best of 2011” and “Resolutions for 2012” articles. If your resolution is to find venture capital this year, here are a couple of articles that might help.   “6 tips for … Continue reading

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Imitation is the sincerest form of trademark infringement

The importance of naming your business is a given; you don’t want competitor using a business name similar to yours to trade on your good name. But what about the identifying marks, logos, graphics and intellectual property? A recent Business … Continue reading

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What should go on your contact us page?

Nearly every website has a “Contact Us” page. They’re ubiquitous, and they’re often a throw-away. Name, address and phone number go without saying. A fax number can also be included, but is optional. Here are other things that should be … Continue reading

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Direct Incorporation Customer Spotlight

Company Name: Mark E. Wilson Accounting & Payroll Services, PC Location: Rockwall, TX Years in Business: Start-Up Number of employees: 1 Business Profile Direct Incorporation recently partnered with Mark Wilson, an accountant in North Texas to help incorporate a new … Continue reading

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Incorporating in Virginia.

Our state incorporation series today focuses on The Old Dominion: Virginia. In the past few years, Virginia has established itself as one of the top states in the U.S. in which to do business. Our website includes summary of our … Continue reading

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