A Trademark is one of the most valuable assets of any business. A Trademark is a word, name, symbol, design, phrase or sound that identifies a business organization, or its products or services, and distinguishes it from other business organizations. In other words, a Trademark is how potential customers recognize your business and set you apart from your competitors.

A Business must be extremely careful in choosing the names associated with it, as it can be exorbitantly expensive to change names midstream. As thousands of businesses have learned, the result can be devastating in terms of lost business.